Forza Italian Football Announcement: New Season; New Look; New Focus

12 August 2016 | 9:00 am

Forza Italian Football Announcement: New Season; New Look; New Focus


You might have noticed over the last few months that Forza Italian Football has gone through a time of transition.

We have been working tirelessly during what has seemed like a very short summer since the conclusion of Euro 2016 in preparation for the 2016/17 Serie A campaign.

After much thought and deliberation, our editorial team came to the conclusion that we are going to do things a little differently going forward, and the website will be evolving into a different type of Italian football resource.

Forza Italian Football, from the beginning of the new season, will be primarily a features-based website, and we will be moving away from our traditional news-focus. The industry is currently saturated with other brilliant websites bringing you all of the latest with regard to news.

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Don’t get us wrong, there will still be news, just considerably less of it. Gone are the transfer windows of us publishing 150 articles on AC Milan looking to re-sign Zlatan Ibrahimovic, only for the player to rather predictably go elsewhere.

Going forward, it will be our aim to bring you at least one feature a day, every day.

Our game-by-game match previews, reports and player ratings will be a thing of the past, for the most part at least. Although we will make an exception for some of the bigger games in Serie A, and maybe even European games involving Italian sides.

Fear not, however, as we will still be covering every round of Serie A action in just as much detail as before, just a little differently.

Every Friday morning you will find a general preview of the round to be played that given weekend, while there will also be a ‘Five things to look out for’ type piece as well.

On Mondays, after all of the games have been played out, we will still bring you our Team of the Week and Goals of the Week (though this might come out on Tuesdays), Winners and Losers of the week and you will also be able to find a complete roundup of all the goings on from that gameweek.

Tuesdays, Wednesdays, and Thursdays will largely vary from week to week. There will be features of all kinds, from historical pieces to tactical reviews and reflections, to other articles looking at the lesser mentioned Italian clubs, who deserve just as much attention as Juventus, AC Milan et al.

We are delighted to announce that our beloved Serie A Podcast will also be making a much-coveted return. Even if it does not appear before the start of the campaign, it will be coming, so we ask for your continued patience with that.

Collaborations and increased interaction with calcio fans is also something we will be looking to do some more of. If you have a website that you think could benefit from some collaborative work with FIF, drop us an email to

Furthermore, if you are particularly keen on Italian football as a whole, a specific club, or you just enjoy to write about the game on the peninsula, again, send us an email and we will see what we can do. So, if you have a burning frustration about something in the game, or even just want to share a story about a particular thing you love in Italian football, then get in touch!

You might even notice some structural and design changes over the next few weeks. To accommodate our new feature focus, we are playing around with some new website templates at the moment and hope to have one up and running as soon as possible.

All of the above considered, we felt it was only right to mark this time of change.

It has been a long time since our logo underwent a makeover, so we have decided to update that as part of our evolution this summer. The wonderfully talented friend of the site, Greg Ryan Butler, spent a lot of time working with our Editor-in-Chief, Conor Clancy, as they looked to modernise the existing logo while also keeping some of its key attributes.

Enormous thanks to Greg, a soon-to-be graduate of Product Design, for all of his work and creativity on the new-look logo. You can find more of his excellent work on his own personal website,


The new design, in all of its variations, can be seen in the slider below, and we are keen to hear your thoughts in the comments, on Facebook, Twitter, and on Instagram, too.

We would like to take this opportunity to thank all of our readers and podcast listeners for your continued support.

All of us at FIF are very excited about the coming season, and we sincerely hope you all enjoy it with us.

New season; new look; new focus.


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